Healthcare MVNO ?

What are Qualcomm and (unnamed partners) thinking?  An MVNO!!

Health Care MVNO Planned

Qualcomm is preparing to launch a standalone mobile virtual network operator (MVNO) company focused on healthcare, although designed to have a broad consumer appeal.

The new company, which was incorporated recently under the name LifeComm, was created by Qualcomm and several other, unnamed, partners. Don Jones, who is vice president of business development for QUALCOMM's' health and life sciences unit, says the MVNO likely will launch commercially sometime in the second half of 2008.

Although the MVNO will have a healthcare focus, Jones says it plans to have applications and services designed to help consumers maintain their personal health as well as more specialized medical uses.

"We don't see it as just health care," he says, because the MVNO also will offer services for wellness, fitness, and health maintenance.

The specific applications and services the MVNO will offer have not been determined, but Jones says the company wants to establish a brand known to provide services for anyone interested in his or her health. The target audience, he says, is predominantly going to be women ages 40 to 65 because they are "influencers" when it comes to health. ...

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